Validating the "Q-Energy" Formula for Women's Health & Vitality
See how Reputable's real-world evidence platform empowered a women's health brand to scientifically validate their energy-boosting formula, uncovering profound benefits in quality of life.
Major reduction in role limitations due to emotional problems (p=0.023).
A significant decrease in self-reported anxiety and fear (p=0.011).
Statistically significant improvement in energy and reduction in fatigue (p=0.022).
Achieved statistical significance in 6 distinct Quality of Life domains.
Proving Efficacy for a Women's Health Formula
A women-focused wellness brand developed "Q-Energy," an innovative formula designed to enhance energy, mood, and overall vitality. To break through in a sophisticated market, they required hard scientific evidence to validate their product's unique benefits.
Key Questions:
- Holistic Impact: Does the formula improve not just physical energy, but also emotional well-being?
- Objective Evidence: Can we detect physiological changes using wearable technology?
- Defensible Claims: What specific, data-backed claims can we confidently make?
- Strategic Direction: Which benefits resonate most strongly for marketing?
Our Solution: Decentralized Clinical Trial
Reputable designed and executed a comprehensive 28-day pilot study with 35 women to generate high-quality, real-world evidence.
Onboarding & Baseline
Participants were recruited digitally. Each received an Oura Ring and completed baseline Women's Health and Quality of Life (SF-36) surveys.
Intervention & Data Capture
Participants took the "Q-Energy" formula daily. Our platform passively collected 24/7 biometric data while monitoring compliance.
Final Analysis & Reporting
Rigorous statistical analysis translated complex data into clear, actionable business insights on Quality of Life and health metrics.
The Results & Business Impact
The study uncovered profound benefits in quality of life and emotional well-being, providing a clear roadmap for future growth.
Quality of Life Gains (SF-36)
Statistically significant improvements across multiple domains validate the holistic impact of the formula.
% Improvement from Baseline
| Domain | Improvement | p-value |
|---|---|---|
| Role Limitations (Emotional) | +34.09% | 0.023 |
| Social Functioning | +18.31% | 0.005 |
| Energy/Fatigue | +14.23% | 0.022 |
| General Health | +11.67% | 0.003 |
Targeted Health Domains
Significant reductions in negative health markers like anxiety and sleep disturbance.
Symptom Reduction
p = 0.011
p = 0.052
Improvements in mental well-being (anxiety) correlated with better physical health markers.
— Final Verification Report
Key Business Outcomes
Powerful Claims
Confidently market claims related to energy, mood, social functioning, and general health, all supported by significant data.
Clear Direction
Results support positioning the product as a holistic solution for women's vitality, addressing mental and physical well-being.
Brand Credibility
Build trust with consumers and practitioners using a robust scientific report that sets the brand apart from competitors.
Future Growth
Provides a roadmap for future research, including larger trials focused on stress reduction and cardiovascular pathways.
The Reputable Advantage
We don't just provide data, we deliver clarity and confidence. Our platform is built to de-risk product development and empower brands with undeniable proof.
Full-Service Research Partner
We manage everything from study design and recruitment to data analysis and reporting, acting as an extension of your team.
High-Fidelity Real-World Data
We combine objective, 24/7 biometric data from wearables with validated subjective surveys for a complete view of product performance.
Regulatory Confidence
Our platform and methodologies are designed to generate compliance-ready data, ensuring your claims are supported by thorough, defensible evidence.