Research and articles

Evidence, explained
for what comes next.

Clear thinking on clinical research, study design, wellness claims, wearable data, and the evidence behind the next generation of health brands.

Featured insight · Education

How to Choose a Research Partner for a Sleep Supplement Study

Before comparing quotes, ask every research partner to explain how they would answer the same sleep question. Two proposals can both include a wearable and a questionnaire while measuring different outcomes, collecting data over different periods, and supporting different conclusions. Send each partner the same brief. Include the product or ingredient, intended population, the sleep […]

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Research worth using.

Practical guidance for choosing the right study, assessing evidence, and turning credible results into business decisions.

For brands6 min read

What Nestlé Sold for $1 Billion, and What It Refused to Sell

Nestlé sold $1.2 billion in supplement revenue for $1 billion and kept its science-led brands. The other side of the pattern we wrote about in August.

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For brands10 min read

The Biggest Supplement Wins of 2026 All Have One Thing in Common

Thorne, Grüns, and IM8 posted three of the year's largest outcomes in four months. Different companies, different categories, different deal structures, and one pattern: the brands commanding the biggest valuations are the ones that invested in science.

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For brands8 min read