Research and articles
Clear thinking on clinical research, study design, wellness claims, wearable data, and the evidence behind the next generation of health brands.
Featured insight
Nestlé sold $1.2 billion in supplement revenue for $1 billion and kept its science-led brands. The other side of the pattern we wrote about in August.
Figures as reported, current as of September 10, 2026. Sale expected to close H1 2027 pending regulatory approvals.
Recent articles
Practical guidance for choosing the right study, assessing evidence, and turning credible results into business decisions.
Thorne, Grüns, and IM8 posted three of the year's largest outcomes in four months. Different companies, different categories, different deal structures, and one pattern: the brands commanding the biggest valuations are the ones that invested in science.
Read article ↗A pilot answers whether the study can run, whether the signal is there, and what should happen next.
Read article ↗AI is a research assistant, not a source. Use it to find claims and studies, never as the final word on whether something works.
Read article ↗Pair personal stories with wearable data and validated outcomes to give consumers proof, not just promises.
Read article ↗A model integrating wearable data, molecular biomarkers, and validated neurocognitive assessments in a decentralized format.
Read article ↗Good Clinical Practice is the international ethical and scientific quality standard for trials involving human participants.
Read article ↗Centralized trials require site visits. Decentralized trials bring study activities to participants through remote data collection.
Read article ↗How Oura Ring and WHOOP enable continuous, real-world measurement across sleep, recovery, activity, and other study signals.
Read article ↗