Discover how Reputable's research platform empowered a leading nutraceutical brand to scientifically substantiate their product's benefits for sleep and mood.
Participants fell asleep significantly faster (p=0.005), a clinically relevant outcome for sleep initiation.
A major reduction in time awake at night, indicating more restorative sleep (p=0.035).
A significant improvement in participant-reported emotional health and mood (p=0.034).
A nutraceutical brand needed to transform promising product concepts into defensible, market-ready claims for their novel wellness formula.
Reputable executed a comprehensive study confirming key outcomes via both objective wearable data and subjective surveys, ensuring high-confidence results.
Recruited a diverse cohort (83% Caucasian, broad income range) to test the formulation in a real-world home setting.
Participants used the product while tracking sleep biomarkers (latency, efficiency) via wearables and completing PSQI surveys.
Statistical analysis of pre- vs. post-intervention data to validate efficacy for sleep initiation and emotional well-being.
The study delivered strong dual-validation, showing significant improvements in objective sleep metrics and subjective quality of life.
Wearable data showed impressive improvements in sleep mechanics, particularly for sleep onset and maintenance.
Participant Improvement Rates
| Metric | % Change | % Improved |
|---|---|---|
| Sleep Latency | -10.70% | 71% |
| Time Awake | -9.37% | 75% |
| Sleep Efficiency | +1.09% | 71% |
Data from wearable sensors
Subjective feedback via the Pittsburgh Sleep Quality Index confirmed the objective findings with high statistical significance.
PSQI Component Change
| Component | Improvement | p-value |
|---|---|---|
| Sleep Latency | -33.33% | 0.005 |
| Global PSQI Score | -11.98% | 0.051 |
| Sleep Quality | -18.18% | 0.109 |
Both objective and subjective data confirm faster sleep onset.
Gained defensible data to market claims like "helps reduce time to fall asleep" and support improved sleep efficiency.
Holistic narrative targeting consumers with stress-related sleep issues, backed by emotional well-being data.
Professional, data-driven reports built credibility and facilitated distribution conversations with retailers.
Validated the current formulation and provided strong rationale for a larger, placebo-controlled trial.
We don't just provide data, we deliver clarity and confidence. Our platform is built to de-risk product development and empower brands with undeniable proof.
We manage everything from study design and recruitment to data analysis and reporting, acting as an extension of your team.
We combine objective, 24/7 biometric data from wearables with validated subjective surveys for a complete view of product performance.
Our platform and methodologies are designed to generate compliance-ready data, ensuring your claims are supported by thorough, defensible evidence.