Verified Evidence Study for LyfeFuel
How LyfeFuel, a plant-based meal replacement brand, used wearable data to replace generic testimonials with verified claims.
Spreadsheets. PDFs. Boring.
The Challenge
LyfeFuel's customers loved the product, but retailers wanted proof—not just testimonials. They needed verified data to back up their claims and close deals.
How do you know if it's working? That's one of the biggest challenges. This puts it in the user's hands to determine if it's working for them, and it helps eliminate a lot of the subjective components.
Turning Customers into Verified Proof
The Input
Real customers tracked biometrics (Steps, Activity, Sleep) while using LyfeFuel for 24 days with their Oura Ring.
The Capture
Reputable's HIPAA-secure platform captured verified health signals in real-time from 22 participants.
The Output
Data was instantly transformed into verified marketing claims and creative assets ready for deployment.
See the Marketing Assets We Built
We didn't just hand LyfeFuel a PDF report. We delivered scroll-stopping Instagram content, pitch deck slides, and verified proof widgets ready to deploy.
Social Content
Instagram & TikTok ready
Product Page Widget
Embedded proof badges
Retailer Decks
Data-backed sales slides
Email Assets
Campaign-ready graphics
Embedded Widget on Product Pages
See how verified evidence integrates directly into LyfeFuel's checkout experience—building trust at the point of purchase.
Real Participants, Real Results
These are verified participants from the LyfeFuel study. We show everyone's results—not just success stories.
Julie F.
Female · 46-55 · Bachelor's degree"My Oura readiness and sleep scores were drastically improved!"
Cecelia S.
Female · 56-65 · Master's degree"Looking forward to data that supports improved sleep while taking product. Regular bowel movements."
Mandy L.
Female · 46-55 · Doctorate degree"It provided me an opportunity to try a new product that I would not have purchased on my own. I also enjoy the accountability aspect."
Yasmeen S.
Male · 46-55 · Some college"Relaxation benefits noticed."
Trinity L.
Female · 56-65 · Master's degree"I felt so much more focus and energy! I was delighted to experience this product!"
Leon W.
Male · 56-65 · Trade/Technical"Product ease of use"
Exceptional compliance across the 24-day study reflects Reputable’s frictionless participant experience—powered by simple check-ins and automated SMS and push notification reminders.
The Impact
Retail Ready
Armed with verified data to prove efficacy to buyers and close retail partnerships.
Regulatory Safety
Claims backed by real-world evidence to mitigate FTC risk and stay compliant.
Speed to Market
From kickoff to verified assets in under 90 days—not years.
Ready to turn your customers into verified proof?
Stop guessing. Start proving. Get your verified assets in 90 days.