Evidence-Based Testimonials: The New Standard in Wellness
How data-backed verification builds authentic trust and meets regulatory standards.
Trust & Regulatory
ALL Blog Posts
Access our complete library of clinical insights, data science, and wellness research.
Clinical Trials
What Is Good Clinical Practice (GCP) in Clinical Trials
The international ethical and scientific quality standard for human research.
Clinical Trials
Centralized vs Decentralized Clinical Trials
How remote models are increasing participant diversity and reducing overall costs.
Data Science
Real-World Data vs Clinical Trials
Bridging the gap between controlled environments and real-world biometric evidence.
Industry Tools
5 Best Alternatives to Medeloop in 2025
A comparative analysis of modern platforms optimizing clinical research workflows.
Wearable Tech
A Guide to Wearables in Decentralized Clinical Trials
Selecting and integrating consumer-grade wearables into remote study designs.
Compliance
How to Get FDA Approval for Your Wellness Product
Navigating regulatory pathways from wellness claims to formal notification.
Biometrics
How Does WHOOP Calculate Strain?
A deep dive into the cardiovascular algorithms converting heart rate into scores.
Trust & Regulatory
Is Melatonin Regulated by the FDA?
Understanding the DSHEA and how it applies to sleep aids in the market.
Biometrics
Why Is My Readiness Score So Low on My Oura?
Factors like sleep debt, stress, and recovery balance impacting your Oura data.
Biometrics
What Is Strain in WHOOP?
Understanding the exertion metric WHOOP uses to quantify cardiovascular load.
Biometrics
What Is Readiness Score for Oura?
How Oura combines metrics to determine your body's recovery state.
Clinical Trials
What Is CRF in Clinical Trials
The role of Case Report Forms in accurate data collection and trial audits.
Clinical Trials
What Is a Phase 2 Clinical Trial?
Moving from safety to efficacy: understanding the middle stage of development.
Clinical Trials
What Is a CRO in Clinical Trials
Contract Research Organizations and their role in managing complex operations.
Industry Tools
What Is CTMS in Clinical Trials
Clinical Trial Management Systems: the digital backbone of research.
Compliance
How to Report SAE in Clinical Trials
Guidelines for managing Serious Adverse Events and meeting strict timelines.
Compliance
Do Private Companies Need IRB Approval?
Ethics for private research: when Institutional Review Board oversight is required.
Trust & Regulatory
Are Sleep Supplements FDA Approved?
Distinguishing between regulated drugs and supplement marketing claims.
Wearable Tech
How Long Do Clinical Trials Last with Wearable Tech?
How remote data collection significantly accelerates research timelines.
Industry Tools
Top 5 People Science Alternatives for Streamlined Research
Exploring streamlined research platforms for behavioral and social data.
Industry Tools
5 Best PRUVN Alternatives in 2025
Platform comparisons for verifiable health claims and marketing.
Compliance
When Is IRB Approval Required?
A breakdown of research activities that trigger the need for ethical review.
Wearable Tech
Wearables in Clinical Trials: Pros and Cons
Balancing continuous data with privacy and validation challenges.
Clinical Trials
How to Read Clinical Trial Data
A guide for founders on interpreting p-values and confidence intervals.
Industry Tools
5 Best Evidation Alternatives to Try in 2025
Reviewing platforms bridging behavioral data with health outcomes.
Clinical Trials
Google Scholar vs Pubmed: Which Is Best for Clinical Research?
Determining the best database for clinical research verification.
Clinical Trials
Health and Wellness Research Trends To Look Out for in 2025
Looking at the shift toward personalized, wearable-backed research.
Compliance
How Long Does It Take to Get IRB Approval for Health Wearable Tech?
How long it takes to get ethical clearance for digital health studies.
Wearable Tech
What Is IRT In Clinical Trials with Wearable Tech?
Interactive Response Technology in wearable-supported studies.
Industry Tools
5 Best Radicle Science Alternatives for Clinical Trials in 2025
DTC clinical trials: top platform competitors for wellness brands.
Trust & Regulatory
Why Are Clinical Trials Important for Your Wellness Product?
Why clinical evidence is the ultimate moat for longevity brands.
Clinical Trials
Are Clinical Trials Safe? (And Why Wearable Trials are Safest)
Analyzing protocols and why wearable trials are inherently lower risk.
Trust & Regulatory
Understanding “Clinically Proven” vs. “Clinically Tested” in Wellness Marketing
Breaking down the semantics to avoid regulatory pitfalls in marketing.
Clinical Trials
What are Decentralized Clinical Trials? (And How Wearables Facilitate Them)
The rise of DCTs and home participation via wearable devices.
Clinical Trials
Why Do Clinical Trials Fail?
Top reasons for failure: enrollment, compliance, and study design.
Clinical Trials
What is a Phase 1 Clinical Trial in Behavioral Commercial Health?
Considerations for early-stage trials in commercial behavioral health.
Clinical Trials
What is EDC in Clinical Trials?
Electronic Data Capture: streamlines trial workflows and data integrity.
Industry Tools
8 Citrus Labs Alternatives to Grow Your Brand
Find the best research partners to validate your product claims.
Trust & Regulatory
Join the Wellness Study That Rewards Your Health
How participant incentives are changing the landscape of wellness data.
Clinical Trials
Mastering PubMed and Google Scholar: Tips to Overcome Research Intimidation
Tips to overcome intimidation and find the clinical data you need.
Trust & Regulatory
How Running a Study Can Supercharge Your Marketing Strategy
How clinical validation becomes your most powerful sales asset.
Data Science
Behind the Claims: How Real-World Data Shapes Health Product Credibility
How real-world evidence is reshaping trust in the health product market.
Trust & Regulatory
How Health Brands Can Win Consumer Trust
Actionable steps to build transparency and loyalty in wellness.
Clinical Trials
The Future of Wellness Research: Trends, Innovations, and Breakthroughs
Innovations, AI integration, and breakthroughs to watch in the coming year.
Wearable Tech
From Heartbeats to Sleep Cycles: The Power of Wearable Metrics in Health Studies
From heart rate to sleep cycles: why continuous monitoring wins.
Data Science
How AI is Shaking Up Health Research
Machine learning's role in predictive analysis and participant matching.
Clinical Trials
3 Best Practices for Real-World Health Studies in 2025
Optimizing data quality and participant engagement in the wild.
Clinical Trials
The Power of Data: Transforming Clinical Trials for Better Outcomes
How clinical trials are evolving to provide better outcomes for brands.
Wearable Tech
Wearable Tech: The New Frontier in Health Research
The next decade of research belongs to non-invasive, continuous sensing.
Compliance
Compliance Made Easy: Your Guide to FTC and FDA Rules
Your essential guide to staying legal while making powerful wellness claims.
Clinical Trials
The Evolution of Health Research: Bridging the Gap Between Innovation and Scientific Evidence
Exploring how the gap between fast-paced innovation and scientific rigor is closing.
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