Blood panel near home
Walk-in or at-home draws at the start and end of the study. 98 markers in 9 categories.
If your claim is about metabolic health, or what changes inside the body.
Platform
Start with the sentence you want to say.
The claim, written firstLocked before launch
In Y weeks, X% of people taking your product had more energy.stayed focused longer.slept longer.
We design the study backwards from this sentence. The study decides whether you get to say it.
Real people, at home, living their normal lives. A study shaped around your product, and an answer you can stand behind. Or an honest no.
Anyone can make a claim. Customers believe the ones with a study behind them. Reputable runs that study. You get the results. Fast. Independent. Credible.
What the platform does
Any product. From any shelf.
If people use it at home, we can study it. Real controlled studies, from a small pilot to placebo and crossover arms.
Your product
01What you'll learn
What mattersto your customers.
Every study is built to answer the three questions your customers ask before they buy. In numbers, and in your participants' own words.
ExampleAn example sleep study, for illustration. Your study's real results and quotes go here.
One
How fast does it work?
When the change shows up, week by week.
“By the second week I was asleep before my app session ended.”
Participant 14 · Week 2 · ExampleTwo
How likely is it to work?
X%responded
Who it worked for, each judged against their own real-life baseline.
“My ring showed it before I noticed. Then I really noticed.”
Participant 31 · Week 4 · ExampleThree
How much will it help me?
The size of the effect, and how sure we are.
“I wake up before my alarm now, and I don't feel groggy.”
Participant 8 · Week 6 · Example02Start small
Is your product working?Find out before the big bet.
Run a small study on your own product to begin with. If it works, you scale up with real data behind you. If it doesn't, you found out for a fraction of the cost.
Step onePilot
A small study on your product
Real people, at home, measured against each participant's baseline.
Step twoControlled
The full controlled study
Placebo, the right number of people, and a claim you can take to market.
03Credible
Every questiona skeptic asks.Already answered.
Every study is designed to withstand scrutiny. We verify participants and lock the analysis plan before launch.
Product UI, illustrative
01Verified
Were they real people?
Photo ID and selfie, checked automatically before anyone joins. On by default for sponsored studies.
Before day one
Confirm it's you
Photo ID
Selfie match
No duplicate face
One wearable, one person
02Adherence
Did they actually take it?
Photo proof of your product on the days you pick, with nudges and dropout alerts along the way. Around 87% average compliance in our most recent completed studies.
Day 14 · Check-in
Take a photo of your study product
Take photo
Can't right now? Tell us why.
~87%average compliance, recent studies
03Design
Compared to what?
A randomized controlled trial with up to five arms, placebo included. Or a crossover: everyone tries both, in random order, without knowing which is which.
Randomized controlled trial · up to 5 arms
1
Arm
2
Arm
3
Arm
4
Arm
P
Placebo
Crossover · everyone tries bothRandom order
HalfProduct A→Product B
HalfProduct B→Product A
Nobody knows which product is which
04Baseline
Compared to real-life baseline data
Each participant is compared with their baseline from before the product, so your study measures their change over time, not against a stranger.
YOUR STUDY
05Locked plan
Did anyone move the goalposts?
They can't be moved. The outcome that counts is written down before the study starts and locked when it goes live.
Analysis planWritten first
Primary outcome
The outcome that counts
Tests
Corrections
Locked at go-liveFixed before a single result exists
04Analysis
Is it a real result,or luck?
The plan locked before launch guides the analysis from the first data point to the final result. See what changed, how large the effect is, and who responded.
The analysis engine · as the data comes in
1Data arrives
From each participant's wearable, several times a day
2Cleaned
Only the study's device, failed readings and naps removed, minimum days checked
3Analyzed
Every test below, for every measure, on its own
4Plain-language results
Each result stays marked interim until the final analysis is locked
Each time new wearable data arrives, several times a day, our engine re-analyzes your whole study on its own: every measure, every test, every correction. You get an early read in days, not months. The final answer still comes from the analysis locked at the end.
Compares each participant’s results before and after the product, using the test that fits the data.
Compares the product and placebo groups while accounting for where each participant started.
Tests whether results follow a consistent pattern across dose groups.
Compares results from the same participants after each product, while accounting for which product they tried first and when measurements were taken.
Adjusts for the number of outcomes tested so a result is not singled out by chance.
Shows meaningful change by participant and summarizes responder rates and profiles.
Shows the effect size and confidence interval, then uses them to plan the sample size for a future study.
How it is checkedBefore and after
Compares each participant’s results before and after the product, using the test that fits the data.
05Built around your product
You decidewhat we measure.
Every study is scoped to your product, claims, and budget.
Build your quote
Studies can include wearables, blood biomarkers, validated questionnaires and specialized measurements.
WearablesDaily
20,000+
data points per person, per day
Wearable data is collected automatically throughout the study from the device each participant already wears.
Total sleepDeep sleepREM sleepLight sleepTime awakeSleep efficiencySleep durationHeart rate variabilityBreathing rateAverage heart rateMax heart rateStepsDistanceActive minutesCalories burnedActive caloriesVO2 maxStressReadiness
Blood biomarkersStart and end
98
blood markers in 9 categories, from walk-in or at-home draws near each participant
Results go straight into the study record. Tap a category to see its markers.
The blood panel, by category
Validated questionnairesIn the app
PSQI
PROMIS
GAD-7
PROMIS
GAD-7
Validated questionnaires delivered in the app, on the days your plan sets, alongside your own questions.
PSQI sleep qualityScored automaticallyPROMIS Sleep DisturbancePROMIS Sleep-Related ImpairmentPROMIS AnxietyPROMIS DepressionPROMIS FatiguePROMIS Cognitive FunctionPROMIS Physical FunctionPROMIS Pain InterferencePROMIS Pain IntensityPerceived Stress ScaleGAD-7PANAS moodFACIT-FatigueWOMACKOOSDaily rating scalesSleep and food diariesYour own questions
Specialized measurementsBuilt around your claim
Pick what
your claim
needs.
your claim
needs.
Four clear options beyond wearables and questionnaires.
Choose the measurements that fit your product, your claim, and your budget.
Cognitive tests
Objective cognitive assessments, layered on to your study.
If your claim is about cognitive performance. We select the tests around that claim.
The blood panel, by category
Body composition
Body composition, including DEXA scans and smart scales.
If your claim is about body composition or metabolic health.
Saliva, urine and skin
Saliva biomarker collection, urine collection and urinalysis, skin assessments, and methylation and epigenetic age.
If your claim is about longevity and anti-aging, or skin.
“We wanted both a validated sleep questionnaire and the Oura Ring, and Reputable built the study around exactly that.”
06Fast
Filled in days.Answered on your timeline.
A ready community, every participant ID-checked before they join, and an analysis that runs as the data lands. No waiting room.
Study enrollment
Recruiting12.6days
Average time to fill a study
EnrolledVerifyingOpen
CommunityReady
10,000+people ready to join a study from homeIdentityBefore day one
VerifiedChecked automatically before anyone joins. One person, one wearable.✓ Photo ID✓ Selfie✓ No duplicate face
07Independent
A resultyou didn't touch.
The strongest claim is one you had no hand in. Every step that could bias the answer sits with us.
Recruiting
You don't pick the people.
Run by ReputableCollecting
You don't gather the data.
Run by ReputableAnalyzing
You don't run the numbers.
Run by ReputableThe outcome that counts is locked before launchAn independent ethics board reviews every sponsored studyYour data stays yours