Research and articles

Evidence, explained
for what comes next.

Clear thinking on clinical research, study design, wellness claims, wearable data, and the evidence behind the next generation of health brands.

Featured insight · Education

Decentralized clinical trials and real-world evidence

Reputable Health put together this practical guide for health and wellness brands and ingredient manufacturers: what decentralized clinical trials and real-world evidence are, when they fit, and how to design a study that holds up. What is a decentralized clinical trial? A decentralized clinical trial (DCT) moves some or all study activities out of a […]

Read the article 3 min read

Research worth using.

Practical guidance for choosing the right study, assessing evidence, and turning credible results into business decisions.

For brands6 min read

What Nestlé Sold for $1 Billion, and What It Refused to Sell

Nestlé sold $1.2 billion in supplement revenue for $1 billion and kept its science-led brands. The other side of the pattern we wrote about in August.

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For brands10 min read

The Biggest Supplement Wins of 2026 All Have One Thing in Common

Thorne, Grüns, and IM8 posted three of the year's largest outcomes in four months. Different companies, different categories, different deal structures, and one pattern: the brands commanding the biggest valuations are the ones that invested in science.

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For brands8 min read